JapanStandards

JapanStandards - Tokyo Curated

Experience True Japanese Quality

Rated 4.9/5 by 28,000+ reviews

Timeless beauty, thoughtful design, and everyday essentials inspired by Japan.

Over 1,000 genuine products

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Skincare

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Haircare

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Facial Mask

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Our Best Sellers

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Precious Garden Body Milk Japan Yuzu 200g

27 reviews

Kose

Precious Garden Body Milk Japan Yuzu 200g

¥1,200

Senka Perfect Whip Cleansing Foam 120g

Sale

Senka Perfect Whip Cleansing Foam 120g

43 reviews

Shiseido

Senka Perfect Whip Cleansing Foam 120g

Sale price ¥1,100 Regular price ¥1,500

d program Acne Care Lotion MB 125ml

26 reviews

Shiseido

d program Acne Care Lotion MB 125ml

¥462,900

SEKKISEI Supreme Lotion II – Hydrating & Brightening Toner 230ml

32 reviews

Kose

SEKKISEI Supreme Lotion II – Hydrating & Brightening Toner 230ml

¥8,800

Nivea Men Active Age Balm 110ml

30 reviews

Kao

Nivea Men Active Age Balm 110ml

¥4,100

COSME DECORTE Vita De Reve Herbal Vitalizing Lotion 150ml

29 reviews

Kose

COSME DECORTE Vita De Reve Herbal Vitalizing Lotion 150ml

¥13,300

U Essence Lotion Aging Care Refill 180ml

39 reviews

Orbis

U Essence Lotion Aging Care Refill 180ml

¥426,900

Curél Lotion II Moisturizing Refill 130ml

47 reviews

Kao

Curél Lotion II Moisturizing Refill 130ml

¥4,300

Freeplus Mild Soap 100g

31 reviews

Kanebo Cosmetics

Freeplus Mild Soap 100g

¥9,900

OXY Deep Wash 130g

27 reviews

Rohto

OXY Deep Wash 130g

¥64,900

Softymo Collagen Makeup Remover Sheet 52 sheets

36 reviews

Kose

Softymo Collagen Makeup Remover Sheet 52 sheets

¥1,100

Softymo Hyaluronic Acid Makeup Remover Sheet 52 sheets

30 reviews

Kose

Softymo Hyaluronic Acid Makeup Remover Sheet 52 sheets

¥1,100

Softymo White Cold Cream 300g

34 reviews

Kose

Softymo White Cold Cream 300g

¥2,000

Freeplus Oil Serum Cleansing 100ml

49 reviews

Kanebo Cosmetics

Freeplus Oil Serum Cleansing 100ml

¥6,200

SEKKISEI Cleansing Cream 140g

34 reviews

Kose

SEKKISEI Cleansing Cream 140g

¥6,800

Biore Foaming Cream Makeup Remover Refill 170ml

30 reviews

Kao

Biore Foaming Cream Makeup Remover Refill 170ml

¥2,100

Mens

Beauty

Baby Care

Snacks

Bargain Picks

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&. My Skin Care Essence Collagen 20ml

26 reviews

Daiso

&. My Skin Care Essence Collagen 20ml

¥700

&. My Skin Care Serum Royal Jelly 20ml

21 reviews

Daiso

&. My Skin Care Serum Royal Jelly 20ml

¥700

&Honey Deep Moist Hair Oil 100ml

49 reviews

ViCREA

&Honey Deep Moist Hair Oil 100ml

¥245,300

&honey Moisturizing Honey Cleansing Oil 180ml

42 reviews

ViCREA

&honey Moisturizing Honey Cleansing Oil 180ml

¥3,200

50 Blessings Care Medicated White BB Foundation Bright Skin 45g

38 reviews

Rohto

50 Blessings Care Medicated White BB Foundation Bright Skin 45g

¥343,000

50 Megumi Aging Care Scalp Care Color Treatment Dark Brown 150g

38 reviews

Rohto

50 Megumi Aging Care Scalp Care Color Treatment Dark Brown 150g

¥206,200

8-Piece Comb Nose Inhaler EVA Package Care Set

37 reviews

SakuraNest

8-Piece Comb Nose Inhaler EVA Package Care Set

¥3,100

ABL Hadaomoi All-in-One Gel 290g

19 reviews

Bisho Akari

ABL Hadaomoi All-in-One Gel 290g

¥2,400

Our Partners

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HADA LABO

FANCL

Manara

MUJI

Suisai

Rosette

Minon

Curél

Your Past Picks & More

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Milky Lotion Moisture Emulsion 150ml

25 reviews

Chifure

Milky Lotion Moisture Emulsion 150ml

¥2,300

Senka Perfect Whip Cleansing Foam 120g

Sale

Senka Perfect Whip Cleansing Foam 120g

43 reviews

Shiseido

Senka Perfect Whip Cleansing Foam 120g

Sale price ¥1,100 Regular price ¥1,500

Oriental Plants Lotion 300ml

29 reviews

Koh Gen Do

Oriental Plants Lotion 300ml

¥20,400

Toumei Shirohada Soy Milk Collagen Lotion 400ml

44 reviews

Ishizawa

Toumei Shirohada Soy Milk Collagen Lotion 400ml

¥3,900

Dress Lift Lotion Water Based Moisturizer for Wrinkles 150ml

29 reviews

Attenir

Dress Lift Lotion Water Based Moisturizer for Wrinkles 150ml

¥9,300

Clear Lotion Brightening Toner For Dullness & Blemishes 120ml

50 reviews

ETVOS

Clear Lotion Brightening Toner For Dullness & Blemishes 120ml

¥12,400

Decorté AQ Pore Blackhead Dissolver Cleansing Serum Oil 40ml

42 reviews

Kumano Cosme

Decorté AQ Pore Blackhead Dissolver Cleansing Serum Oil 40ml

¥27,600

SEKKISEI Enriched Lotion 360ml

51 reviews

Kose

SEKKISEI Enriched Lotion 360ml

¥10,500

Quick Reads

Learn more

How to Moisturize Baby Skin

7 min read | Published August 17, 2024

Japanese Taste Blog

Mommy Care Products from Japan: Supporting Mothers with Precision

9 min read | Published August 17, 2024

Baby Care Products from Japan: Quality, Innovation, and Tradition

9 min read | Published August 17, 2024

How Important It Is to Regularly Give Baths to Newborns

9 min read | Published August 17, 2024

New Parents: What to Look Out For

9 min read | Published August 16, 2024

Newborn Baby and Their Care: A Parent’s Guide

9 min read | Published August 14, 2024

Maternity: Embracing the Journey with Care

9 min read | Published August 12, 2024

Mom and Dad: Working as a Team

9 min read | Published August 07, 2024

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Discover trusted Japanese beauty and wellness, straight from Japan

Finds You'll Love

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Base Styling Hair Oil 100ml

38 reviews

Base Styling Hair Oil 100ml

¥6,400

Arumik Nourishing Treatment Oil For Daily Use 100ml

49 reviews

Arumik Nourishing Treatment Oil For Daily Use 100ml

¥2,500

Salon Style Treatment Shower Moist Hair Spray 300ml

20 reviews

Salon Style Treatment Shower Moist Hair Spray 300ml

¥1,500

Botanical Oil Hair Treatment 100ml

49 reviews

Botanical Oil Hair Treatment 100ml

¥2,600

Lucido-L Argan Rich Oil Hair Repair Treatment Oil (Moisture) 60ml

26 reviews

Lucido-L Argan Rich Oil Hair Repair Treatment Oil (Moisture) 60ml

¥3,000

Camellia Hair Care Oil 40ml

30 reviews

Camellia Hair Care Oil 40ml

¥186,400

Dplus Plant Origin Oil (hair oil) 150ml

48 reviews

Dplus Plant Origin Oil (hair oil) 150ml

¥2,500

Essential Soft and Moisturizing Treatment (hair mask) 250g

33 reviews

Essential Soft and Moisturizing Treatment (hair mask) 250g

¥2,100

What our customers are saying!

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JapanStandards - Tokyo Curated

Shop by Category

Skincare

Cleansers

Haircare

Makeup

Facial Mask

Moisturizers

Our Best Sellers

Precious Garden Body Milk Japan Yuzu 200g

Bargain Picks

&. My Skin Care Essence Collagen 20ml

Our Partners

Your Past Picks & More

Milky Lotion Moisture Emulsion 150ml

Quick Reads

Join Our VIP Community

Finds You'll Love

Base Styling Hair Oil 100ml

What our customers are saying!